| Thesis Details |
 Title | A CONCEPTUAL MODEL OF KNOWLEDGE ACQUISITION AND
UTILISATION THROUGH MARKETING RESEARCH IN TOURISM:
DEVELOPMENT AND AN EMPIRICAL ASSESSMENT |
|
Author | Yaman, Habil Ruhi |
|
Institution | Victoria University |
|
Date | 2000 |
|
Abstract | This thesis is concerned with the process of knowledge acquisition and
utilisation through marketing research in tourism. Its main objective is to
determine the factors that lead to a marketing research orientation in
tourism organisations. A conceptual model of antecedents and
consequences of marketing research in tourism is constructed within a
framework of theories of the sociology of knowledge and the diffusion of
innovations. The model is tested using data gained through structured
personal interviews with marketing and marketing research executives in
a sample of the largest Australian tourism organisations. |
| Thesis
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01front.pdf 105.1 Kb
02whole.pdf 917.9 Kb
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